Privacy policy

Privacy Policy — HealFREQ

Website: healfreq.shop
Contact: contact@healfreq.shop
Last updated: October 18, 2025

This Privacy Policy explains how HealFREQ (“we,” “us,” “our”) collects, uses, and discloses your personal information when you visit or make a purchase on healfreq.shop (the “Site”).

1) Contact

After reviewing this policy, if you have questions, need more information about our privacy practices, or wish to make a complaint, email: contact@healfreq.shop.

2) Collecting Personal Information

When you visit the Site, we collect information about your device, how you interact with the Site, and data needed to process purchases and provide support. “Personal Information” means any information about an identifiable individual.

a) Device information

  • Purpose: load the Site correctly and perform analytics to improve performance and experience.

  • Source: collected automatically via cookies, log files, web beacons, tags, and pixels.

  • Disclosure: shared with our e-commerce platform provider (Shopify) and analytics/ads partners as described below.

  • Personal Information collected: browser and version, IP address, time zone, cookie identifiers, pages/products viewed, search terms, and on-site interactions.

b) Order information

  • Purpose: provide products/services, process payments, arrange shipping, provide invoices and confirmations, communicate with you, screen for risk/fraud, and (per your preferences) send product or service updates.

  • Source: collected directly from you.

  • Disclosure: shared with our payment, fulfillment, and e-commerce providers (including Shopify).

  • Personal Information collected: name, billing and shipping address, payment information (e.g., last 4 digits/transaction token from processors), email address, and phone number.

c) Customer support information

  • Purpose: provide customer support and resolve issues.

  • Source: collected directly from you (e.g., email, contact forms, order lookups).

3) Sharing Personal Information

We share Personal Information with service providers to help us deliver services and fulfill our contracts with you. Examples:

  • Shopify (store platform). Shopify’s privacy policy: https://www.shopify.com/legal/privacy

  • Payment processors, shipping carriers, fraud-prevention and analytics tools.

  • Legal compliance: we may disclose information to comply with laws, subpoenas, search warrants, or other lawful requests, or to protect our rights.

4) Behavioural Advertising and Analytics

We use Personal Information to provide targeted advertisements or marketing we believe may interest you. Examples:

  • Google Analytics (to understand Site usage). Google Privacy: https://www.google.com/intl/en/policies/privacy/
    Opt-out: https://tools.google.com/dlpage/gaoptout

  • We may share limited information about your use of the Site, purchases, or interactions with our ads with advertising partners (directly or via cookies and similar technologies, subject to your consent where required).

  • Shopify Audiences (if enabled) may help us show ads to buyers of other Shopify merchants with similar interests. This may involve sharing hashed identifiers, purchase data, and Site usage. See Shopify’s documentation for details.

Learn more about targeted advertising:
Network Advertising Initiative (NAI): https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Opt-out options:

5) Using Personal Information

We use your Personal Information to: offer products for sale, process payments, fulfill orders, provide shipping and customer service, prevent fraud, improve the Site, and keep you informed about new products, services, and offers (per your preferences).

6) Lawful Basis (GDPR/EEA)

If you are in the EEA/UK, we process Personal Information under the following legal bases:

  • Your consent.

  • Performance of a contract (e.g., fulfilling your order).

  • Compliance with legal obligations.

  • Protection of vital interests.

  • Public interest tasks (rare).

  • Our legitimate interests (e.g., Site security, fraud prevention, analytics) that do not override your rights.

7) Retention

We retain Personal Information for as long as necessary to fulfill the purposes described above, comply with our legal obligations, resolve disputes, and enforce agreements. For order records, we typically keep information unless and until you ask us to erase it (subject to legal requirements).

8) Automated Decision-Making

We do not engage in fully automated decision-making that has legal or similarly significant effects on you.
Our providers (including Shopify) may use limited automated tools to reduce fraud, such as temporary blacklists of IP addresses or payment tokens associated with suspicious activity.

9) “Selling” Personal Information (CCPA/CPRA – California)

We do not sell Personal Information as “sell” is defined by California law. If we ever enable features that could be construed as “selling” or “sharing” for cross-context behavioural advertising (e.g., certain ad audience tools), we will update this policy and provide opt-out mechanisms as required.

10) Your Rights

EEA/UK (GDPR)

You have the right to access, correct, update, or delete your Personal Information, to object or restrict processing, and to data portability. To exercise these rights, email contact@healfreq.shop.
Data transfers: Shopify initially processes in the EU/EEA and may transfer data to Canada, the U.S., or other countries. Shopify GDPR info: https://help.shopify.com/en/manual/your-account/privacy/GDPR

California (CCPA/CPRA)

You may request access to the Personal Information we hold about you (“Right to Know”), request deletion or correction, and request that we limit certain uses. To exercise these rights or designate an authorized agent, email contact@healfreq.shop.

11) Cookies

Cookies are small files stored on your device that help the Site function, remember preferences, and understand usage. We use functional, performance, analytics, and advertising cookies. The duration varies (session vs. persistent).
You can control cookies via your browser settings, but blocking some cookies may affect site functionality.
General cookie information: https://www.allaboutcookies.org/
Note: Blocking cookies may not fully prevent information sharing with third parties (e.g., advertising partners). Use the opt-out links in “Behavioural Advertising” for additional control.

Examples of cookies used by Shopify include (names and durations may change):

  • Store/checkout: _secure_session_id (24h), checkout (4w), cart / cart_sig / cart_ts / cart_ver (about 2w), checkout_token (1y), shopify_pay / shopify_pay_redirect (varies), secure_customer_sig (up to 20y).

  • Preferences and account: _storefront_u (1min), remember_me (1y), keep_alive (2w), _tracking_consent (1y).

  • Analytics/reporting: _s (30min), _shopify_s (30min), _shopify_y (1y), _y (1y), _shopify_d (session), _landing_page (2w), _orig_referrer (2w).
    Durations are indicative; see Shopify policy for current details.

12) Do Not Track

There is no consistent industry standard for responding to “Do Not Track” signals. We do not alter our data collection practices when a DNT signal is detected.

13) Changes

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. The “Last updated” date will indicate the current version.

14) Complaints

If you have a privacy complaint, contact us at contact@healfreq.shop. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority. (EEA example: https://edpb.europa.eu/about-edpb/board/members_en; UK: https://ico.org.uk/make-a-complaint/)